As far a positive experiences go, this one is split between pain and pleasure. The moments before getting your new phone have you dancing on the spot in exquisite agony. The experience of clearer photos, faster speeds and just more is one verging on best-day-of-your-life euphoria. However, making sure that all your data stays intact, your preferences to be re-input and re-learning how to use new features is enough to drive one mad. A phone is such a little thing but packs a wallop on your emotions. The beautiful dichotomy – something that you both love and hate at the same time. The experience of owning a new phone is one of pure pleasure, from the second week forward.